Food & Drink Archives

Pinnacle Vodka Launches New Amaretto Flavor

August 7, 2014 by Lou Leave a Comment

Pinnacle® Vodka, one of the leading imported premium vodka brands, is introducing a new enticing flavor experience: Pinnacle® Amaretto Vodka. This latest creation from Beam Suntory offers a full-bodied almond flavor with undertones of cherry and a smooth, lingering cocoa finish to meet consumer demand for a premium Amaretto Vodka product with an exceptional taste.

“Pinnacle® Vodka is known for pioneering high quality premium vodka with out-of-this-world flavors,” said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. “We’re committed to continually providing new, fun flavors that we know our Pinnacle fans will enjoy. Amaretto is no exception.”

Pinnacle® Amaretto Vodka, which was recently awarded the Silver Outstanding medal in the flavored vodka category at the 2014 International Wine and Spirit Competition, is best served chilled, on the rocks or mixed in a delicious cocktail. Pinnacle® Amaretto Vodka is now available nationwide at a suggested retail price of $12.99 for a 750ml bottle.

Anheuser-Busch to Import Montejo

August 7, 2014 by Lou Leave a Comment

Beer drinkers in the southwestern United States can quench their thirst for a unique, refreshing and authentic Mexican lager when Montejo arrives at bars, restaurants and at grocery and convenience stores in September. Anheuser-Busch will import Montejo – a golden lager beer with more than 100 years of Mexican brewing tradition. The launch of Montejo marks the first import from Mexico to the United States by Anheuser-Busch.

With origins in Mexicos’s Merida, Yucatan, Montejo is brewed at Cerveceria Modelo S. de R.L. de C.V. in Tuxtepec, Oaxaca, Mexico. Perfect for parties and outdoor refreshment, Montejo is best enjoyed in a wide-mouthed glass and pairs well with Mexican cuisine. “Our brewmasters have perfected the Montejo recipe using time-honored Mexican brewing traditions. The result is a bright, smooth and full-flavored lager with a crisp finish,” said Cesar Enrique Lopez Pineda, Montejo head brewmaster. “It’s an honor to make this regional favorite available to beer drinkers outside of Mexico for the first time.”

According to Ryan Garcia, Anheuser-Busch vice president of regional marketing, “Mexican beers account for nearly 60 percent of imports, and we are responding to consumer demand for an authentic and distinctly Mexican lager. “Anheuser-Busch will put muscle behind Montejo’s launch in California, New Mexico, Arizona and Texas with an integrated advertising and marketing campaign that includes Hispanic targeted radio, digital, print, experiential and outdoor advertising. Los Angeles, Houston and San Antonio residents will also catch a glimpse of one of Mexico City’s most iconic images – classic VW Beetle “vocho” taxicabs – delivering Montejo samples to legal-age adults during various local events and festivals.

Montejo local market launch activities will pay homage to the brand’s deep heritage and personality. In Los Angeles, Montejo will sponsor the GRAMMY® award-winning Los Tigres del Norte – a norteno-style ensemble band based in California. The band will be honored Aug. 21 with a star on the Hollywood Walk of Fame and a VIP after-party where guests will enjoy Montejo as the exclusive beer sponsor.

Montejo contains 4.5 percent alcohol by volume (ABV) and will initially be available in packs of 12 12-ounce cans and six 12-ounce bottles.

SOURCE Anheuser-Busch

Redd’s Apple Ale Adds Hard Redd’s Wicked Apple

August 7, 2014 by Lou Leave a Comment

Redd’s is introducing Redd’s Wicked Apple, the first refreshingly hard ale of its kind. At eight percent alcohol by volume, Redd’s Wicked Apple is a hard ale that amplifies Redd’s crisp apple flavor for an experience that starts strong and finishes smooth.

“Redd’s Wicked Apple was created to provide a refreshing alternative to drinkers during occasions that typically have been exclusive to spirits,” said David Kroll, MillerCoors vice president of insights and innovation. “In the national marketing campaign, we will literally show Redd’s Wicked Apple smashing its competition and, in turn, positioning itself as the only choice that’s both refreshing and hard.”

In the new product’s packaging, Redd’s Apple Ale fans will recognize familiar Redd’s iconography but with a mischievous twist. Redd’s Wicked Apple’s logo will feature playfully “horned” apple leaves and an additional black color scheme. Redd’s Wicked Apple will be available exclusively in cans to maximize convenience.

The product will launch with a fully integrated “Refreshingly Hard” campaign, including TV, social, digital and experiential activations. Additionally, the brand will kick off a “Most Wicked Promoter” competition in September, in which the nation’s top promoters in Atlanta and New York City will battle it out to throw the most “wicked” party and give their city ultimate bragging rights.

Redd’s Wicked Apple is available in 12-pack 10-ounce cans as well as 16 and 24-ounce single cans.

SOURCE: MillerCoors